About the Event
WHEEL OF TRICKS SHOP SHOOTOUT
Dive into the Shop Session featuring the $10500 WHEEL OF TRICKS SHOP SHOOTOUT, where the top ten Men and Women skaters, who must be registered by a registered skate shop, will battle it out for a spot in the Pro-Am Final!
AMATEUR QUALIFIER
Witness the intense Amateur Qualifier that gets the best 5 Amateur skaters in the Pro-Am Final.
PRO-AM FINAL
We end with the Pro-Am Final, with a $14500 SHOOTOUT! This session is open to Pro-sponsored Men and Women Riders. The FINAL will pit the top 8 pros against the top Shop Skater, Top 5 Amateur Skaters, and the 2 Best from the Cash for Tricks Contestants from Days 1 and 2!
The 1st Place Winner automatically qualifies for the May 2026 Finals.
CuRB Show is dedicated to fostering genuine connections that propel our culture forward, all while leveraging the latest sports tech to amplify the stoke, track athlete progress, and keep our community connected.
Also, PLEASE NOTE: Due to the high interest from the Amateur Skaters of America, we have made a couple of minor adjustments. The women’s category has been canceled; we only had two entrants.
Brendan Howe
Don’t miss the insightful CuRBside Chats, sessions specifically designed to equip Riders, Shop Owners, and Brands with targeted and crucial information:
- Diversifying inventory to fit evolving needs. Featuring insights from TBA
- Keys to Effective Event Management with RAY Ibe and Dave Duncan
- Could there be a National SHOP Skate League? Exploratory Q&A (led by Dustin Amato)
- How to get sponsors, fans, and followers. Speaker TBA
- Legends Chat (Danny Way, Stevie Williams, Dave Duncan)
Where
LAS VEGAS CONVENTION CENTER
3150 PARADISE RD, LAS VEGAS, NV 89109
When
JULY 23RD – 26TH, 2025
11AM – 6PM WED – FRI
11AM – 4:20PM SATURDAY
How much does it cost and who can attend?
CuRB Show is Free to Attend
First and foremost, this is an adult only event. You must be 18+ years old to enter and compete.
What do you need to attend?
– Pro Sponsored Skaters, plus one support team member
– Skate shop owners, plus three shop workers or skaters. The owner must have two forms of business ID.
– Potential Vendors and Brands + up to 3 team skaters or support staff
– Skate charity and event coordinators, along with two support members, must provide 501(c) papers or show a social media presence and website.
– Retail clothing boutiques, plus three shop workers. The owner must have two forms of business ID.
– Surf shops, plus three shop workers. The owner must have two forms of business ID.
Skaters who are not affiliated with a Sponsor, Shop or Vendor must be pre-registered and confirmed, you will not be allowed to bring support personnel that has not been approved.
Media is always welcome. You must have more than social accounts. You must have a Website that publishes a regular set of original stories about culturally relevant topics.
Dave Duncan and Stevie Williams.
Buyers
Looking for the next big thing in skate, BMX, and street culture? CuRB Show, the fresh, dedicated platform within CHAMPS, is where core shops like yours will connect with leading and emerging brands, score exclusive buyer deals, and witness the legendary Stomp competition (hosted by Stevie Williams & Danny Way!).
Why attend CuRB Show?
- See the hottest brands: Get direct access to new skateboarding, BMX, and apparel lines.
- Unlock exclusive deals: Special incentives just for CuRB Show retailers.
- Experience legendary skateboarding: Participate in and witness the high-energy Skate Competitions.
- Network with the best: Connect with other core shop owners.
- Stay ahead of trends: Discover the newest products shaping the industry.
- Attend daily Ramp Side Chats covering essential aspects of the industry.
CuRB Show is the must-attend event for serious boardsports retailers. More details on registration and brands coming soon! Give us a follow @CuRBShow on all social media.
Exhibitors
Looking to connect directly with qualified core skate, streetwear and BMX shop owners? Exhibit at the brand-new CuRB Show, a dedicated platform within CHAMPS Trade Show with over 6000 counterculture buyers already in attendance. This is your prime opportunity to showcase your latest products, build strong relationships with key retailers, and tap into a focused audience passionate about authentic street culture.
Be part of the energy and excitement surrounding the legendary Stomp competition. Elevate your brand within the core boardsports market – exhibit at CuRB Show.
COURSES
INDOOR IN THE AIR CONDITIONING!
Dave Duncan, Braydon Szafranski, OG, Cameo Wilson, CuRB Crew Albert, and Jeff DeChesare.
OCB Love Gap at CuRB Show
Stevie Williams, a Philly native, was an Iconic presence at the Love Park. Paying Homage to the iconic Love Park in Philadelphia, PA. This show’s course will be centered around a scaled-down version of the iconic Love Park Gap.
There will be a men’s and women’s competition. The contest will be judged as a best trick Contest using the Love Park recreation.
MC: Dave Duncan
Hosts: Stevie Williams and Danny Way
Wheel of Tricks Rules
The first trick will always be Riders’ Choice Down the Steps in any way they choose.
In the next four runs, we will spin the wheel. You can do the trick on the wheel or choose to try something else. If you do the trick on the wheel, you will get extra consideration from the judges.
WHEEL TRICK LIST
- Grabba Leaf Best Blunt Trick CuRB
- Blunt Slide Trick on LOVE GAP Hubba
- Riders’ Choice Best Trick (CHOOSE YOUR TRICK)
- Nollie down the Steps
- Half Cab Flip down the Steps
- Heel flip down the Steps
- Frontside Flip down the Steps
- Ollie down
** Variations are allowed as long as the trick is completed. The more you add, the more you get scored. **
Up to 5 runs per heat time. Best run counts.
COMPETITIONS
STOMP THE CuRB SHOW
Danny Way, Elliot Sloan, Paul-Luc Ronchetti, Colin Graham, Shae Donovan, and Reef Orlando.
CASH FOR TRICKS
This will take place at the end of each practice session, and the top amateur rider in both divisions gets into the final heats each day. This is open to the Men’s and Women’s Skate Divisions.
PAYOUTS:
THE BIG CASH FOR TRICKS CLOSE OUT JAM – $3,500
AMATEUR QUALIFIERS
We created a new Amateur Bracket! The 5 best amateur riders will join the pros in the final!
PAYOUTS:
1st – $1,000 2nd – $750 3rd – $250 4th – $250 5th $250 Total payout = $2500
LOVE GAP MEN’S PRO-AM
This will be judged on the Boardr App on the Love Gap Street Course. Best Trick Format.
PAYOUTS:
1st – $5,000 2nd – $3,500 3rd – $2,000 4th – $1,000 5th – $1,000 6th – 9th – $500 Total Payout = $14,500
SHOP SHOOT OUT: WHEEL OF TRICKS (Love Gap)
This will be on the Love Gap Street Course. This will be a Wheel of Tricks best trick contest. The host will spin the wheel, and the shop skaters will do the trick the wheel lands on! Tricks will be announced in advance so you can practice!
PAYOUTS:
Rider Wins: 1st – $3,000. 2nd – $2,000 3rd – $1,500 4th- $1,000 5th – $1,000 6th – 9th – $500. Total payout = $10,500
Shop Wins: 1st – $2,000 2nd – $1,500 3rd – $1,000 4th – $750 5th – $750 Total Payout = $6,000
Our Judges
Judge #1
Pending
Judge #2
Pending
Judge #3
Pending
Judge #4
Pending
Judge #5
Pending
The Venue
LAS VEGAS CONVENTION CENTER
3150 PARADISE RD, LAS VEGAS, NV 89109
CuRB Show will be in the South Hall of the Las Vegas Convention Center during the CHAMPS Trade Show. The entrance is easily located at the East end of the South Hall near the Tesla Vegas Loop LVCC SOUTH STATION. There is plenty of convenient parking right across Swenson Avenue in the Platinum Lot. Once in the show, you will have access to both events, CuRB Show and CHAMPS Trade Shows.
ACCOMMODATIONS
Tuscany Suites & Casino
Rooms start at $89 per night; Friday and Saturday at $209 per night.
From July 20th to 28th, 2025.
No resort fee! Shuttle to the Convention Center!
Why Sponsor CuRB Show?
Invest in your brand’s future by partnering with CuRB Show. We offer a unique platform to:
- Reach a highly targeted audience of riders, boardsports retailers, and buyers.
- Generate valuable leads and build lasting relationships.
- Elevate your brand presence and visibility within the industry.
- Align your brand with the excitement of our premier competitions, featuring a combined $40,000 prize purse.
- Demonstrate your commitment to the boardsports community.
Be a part of the family: There are many sponsorship levels to be part of the CuRB family. We work closely with our sponsors to create customized packages that meet their specific goals and objectives.
Our Sponsors
